Our main product and ancillary texts we believe was effective as this is because we was being given good feedback on how our digipak and magazine advert looked. People were saying how it fitted with what the music video was about and interested them to see our music video.
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We wanted the digipak to look like it was about heroes as this will interest people to see what the song is about. We believe we would be able to sell the cd if we was going to market it.
We made sure that when we doing the digipak that it when with the music video as this would make it relevant rather than a digipak that has nothing to do with the song or music video. We also done the same with the magazine advert which will help to increase the amount of interest it will gain when people see the magazine advert.
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