Ideas

We have come up with many ideas, all of which tie in with the lyrics of our song. We have made an ideas collage and are in progress of storyboarding all the different shots we are going to use and how to fit them together. For the first verse we will be lip sync it. We are going to be in room which we will try to make it look like a concert going on where the band is playing. We are going to have various lights shone to make the concert scene look more realistic. At the end of the concert we will show the band going off to party with some of the members out of the audience, we are going to do this to represent the lyrics where he sings "My neighbour". During the party you'll also realise that we are portraying more of the lyric when he says "He smokes too much and drinks all the time". We would then like to show one of the audience members stumbling and going into a dream in which they will wake up next to a table with a fruit bowl on it, in which a piece of fruit will begin to sing. This will be hard to get right in the video but after researching into how to do it on final cut pro we believe it might be difficult but we think we will be able to pull it off.




We will also use a character which will look and be one of a kind this will help once again to portray our superheroe idea. We will also use a deck of cards to show this so that their not just an ordinary deck of cards but are different and not just the same as other decks of cards.

Preliminary task

Our preliminary task involved a short clip of lip-synching to a track. The song was played in the background out loud while they were lip-synching to it on camera, this made it easier as they were able to sing along to it. We used Final cut express to edit the shots into a short video, at first we found it difficult but gradually began to catch on how to use it. We began to experiment with it trying different transitions with each shot and splitting the screen between two shots.

Purpose and success criteria of music video

What is the purpose of a music promo video?

- Advertisement
- Draws attention to the music/song
- Illustrates the song
- Appeals to a visual audience
- Expresses and individuals needs
- Tells a story
- Markets an image
- Promotes the artist/single/album
- Promotes audience to buy CD/download
- Raise the audience awareness or profile of the artist/group
- To make an artistic statement e.g. Talking head, Once in a lifetime
- Product placement e.g.Christine Aguilera end perfume (not myself tonight)

How might we measure the success criteria of a music promo video?

- Number of views on youtube
- Requests
- Sales of the song
- Buy videos on itunes
- Charts
- Word of mouth
- Newspaper articles/ TV reports
- How many time shown on television
- Amount of publicity
- Downloads / (legal/illegal)
- There has been a massive switch in the importance of youtube from Tv channels such as MTV
- Most viewing of music videos now appears to be online
- Awards ceremonies (VMA awards)

22nd century - the band

Target Audience

Researching into the band i found out that their main target audience is age between 14-17 years. I found out that people age between these ages were fans of there music and enjoyed listening to it.

Apartment 509 lyrics

My neighbor’s name is zero
He’s a super hero
But not the comic book kind, he smokes too much and drinks all the time
The ladies hate his x-ray vision
He’s always on a secret mission
Never worrys who will get him there, he puts on a cape and flies through the air

Chorus
This guy is one of a kind
He’s down the hall in apartment 509
Just another neighbor of mine

Verse 2
(same as verse 1)

Chorus

Bridge
I swear I saw him on the late show last night
He sure leads a charmed life
Would you tell the truth or keep a disguise?
It’s not for me to decide

Confirmation Email

Confirmation Email from 22nd Century



This is the confirmation email sent to us by 22nd century allowing us to use their song in our video. As long as we gave them a link to watch the video.

Cee Lo Green - Forget You

Mise-en-scene

At the start of the video and during the video we see animations of writing showing us the stages in his life in relations to this we see various costumes each costume he wears also represents stages in his life. So for one point we see an animation saying the college years and then him dressed how he might have dressed for college. During the video there is Props used such as a toy ferrari car and a toy dustbin lorry which are used to express the lyrics said, he relates to the toy car and lorry to what he is trying to express throughout the lyrics.

cinematography

At the start of the film we are showed the title of the song and singer using animation to make it stand out introducing them to the audience. During the video the cuts are quick and jump regularly back to him as he is now. There are cuts used such as swipe which involve the shot being wiped over another shot, we know who the main person of the video as the shots always jump back to him regularly. Throughout we are shown a representation of his life as the shots always jump back to him showing this was him during his earlier stages of life, it then jumps back to a scene representing other stages and that he is still after years chasing the girl he loved when he was younger.