What is the purpose of a music promo video?
- Advertisement
- Draws attention to the music/song
- Illustrates the song
- Appeals to a visual audience
- Expresses and individuals needs
- Tells a story
- Markets an image
- Promotes the artist/single/album
- Promotes audience to buy CD/download
- Raise the audience awareness or profile of the artist/group
- To make an artistic statement e.g. Talking head, Once in a lifetime
- Product placement e.g.Christine Aguilera end perfume (not myself tonight)
How might we measure the success criteria of a music promo video?
- Number of views on youtube
- Requests
- Sales of the song
- Buy videos on itunes
- Charts
- Word of mouth
- Newspaper articles/ TV reports
- How many time shown on television
- Amount of publicity
- Downloads / (legal/illegal)
- There has been a massive switch in the importance of youtube from Tv channels such as MTV
- Most viewing of music videos now appears to be online
- Awards ceremonies (VMA awards)
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